Roxhill is a comprehensive media intelligence and journalist relationship management platform designed for PR professionals. It centralizes tools and data to help users track journalist movements, monitor media coverage, build media lists, and stay updated with customized alerts. Its interface is intuitive and purpose-built for real-time media engagement and analysis.
Key Features and Functionalities
1. Homepage Dashboard
- Journalist Alerts: Real-time updates on journalist movements (e.g., job changes, promotions, leaves) to help PR professionals stay informed.
- Roxhill Events: Calendar of industry-relevant events with easy sign-up access.
- Highlights Section: Curated content such as PR tips, updates, and weekend media cover summaries.
2. Search and Journalist Profiles
- Quick Search Bar: Located at the top-right for fast access to journalist or publication profiles.
- Journalist Profiles: Include contact information, sector specialisms, current and past content coverage, and peer/colleague associations.
- Briefing Document Generator: Converts journalist profiles into downloadable Word documents, useful for internal meetings or prep ahead of interviews.
3. Coverage Insights
- Live Content Feed: Summarizes a journalist’s recent topics and articles.
- Content Tagging: AI-assisted tagging (verified by humans) of themes, subjects, and companies within articles.
- Article Access: Hyperlinked headlines direct users to full-text sources.
- Data Range Customization: Users can view up to two years of article data.
4. Media Lists Management
- Pre-Built Lists: Ready-made lists (e.g., digital editors in UK consumer mags) for immediate use.
- Custom Lists: Full control to create, edit, organize, and delete lists.
- List Filtering: Refine list members by sector, country, or privacy/PR-ability status.
- List Notifications: Alerts when a journalist in a list changes status; users must manually review and update lists.
- User-Level Pinning: Frequently used lists can be pinned for quick access, personalized per user.
5. Streams – Custom Alerts System
- Personalized Monitoring: Create alerts (similar to Google Alerts) for:
- Journalist Movements (by sector and region)
- Media Mentions (articles, tweets, Instagram posts for selected keywords)
- Preview Pane: Shows historical alerts to help users fine-tune criteria.
- Notification Options:
- No email (view in-platform)
- Instant email alerts
- Scheduled summaries (choose day/time for digests)
6. Pinpoint – Trend Analysis Tool
- Keyword Tracking: Graphs frequency of keyword mentions across media over the past six months (weekly breakdown).
- Article Drill-Down: Click on data points to view relevant articles.
- Filters: Segment results by country, sector, outlet type, and specific outlets.
- Comparison Tool: Compare media trends between multiple keywords (e.g., “Manchester United” vs “Manchester City”).
7. Support and Resources
- Help & Feedback Button: Direct channel to the support team.
- Help Hub: Central resource with step-by-step guides and tutorial videos on every section of the platform.
Conclusion
Roxhill offers a robust, real-time PR toolkit that enables users to monitor media trends, manage relationships with journalists, analyse coverage, and customize alerts for critical updates. It combines the power of AI with human validation for accurate media intelligence, and offers flexible tools for both strategic and reactive PR activities.